Intermediate REPORT of LRE/EGO CREA-NET – Partner of FOR-CO-PRECA-NET LEONARDO –

National, perspectives to socio-economic development of NET-ECONOMY:- the role of NET--learning"

a.1) Objectives Achievement on general For-Co-Preca-Net Issues:

The LRE/EGOCREANET, as well as partner n° (P6) of the Project FOR-CO-PRECA-NET, in coherence of the proper Role in the project and the previous researchers has developed a series of papers based on the comparative study and research on the theoretical, methodological, historical, cultural, economical issues for improving the incoming needs of continuous training of the NET –Economy in Italy and in Europe. Those papers will be organized within a document analysis and a large on line annotated bibliography has given a large tangible impact on the beneficiaries (Industry SME’s and Universityes) and the documented results was largely diffused on line and out of line by means the following written documents (in Italian and some times in English and French -All the following documents can be downloaded):

8)Seminario Firenze UNION CAMERE 13/14 Giugno/2003 pp.153-158:

a.2) LRE/EGO-CreaNET- Preliminary survey of results and continuous educational strategy:

The educational pathway choose by the LRE/EGO-CreaNET is new contents oriented and privileges a deep flexibility of new method of internet studies, which allows diversified and personalized fruition and delivery because is based on a syntheses of the most important arguments in the fields selected by the FOR-CO-PRECA-NET-Leonardo Program. In fact the documents are written in relation to a good selection of on line bibliography of best –practices, on the arguments concerning the skill shortage needs for the knowledge management innovation of the NET-ECONOMY development. The organization and structure of the educational materials will be realized as a matrix organization. In fact the matrix organization is a good approach for promoting new forms of Net-learning based on innovative educational materials, where each document is realized as an module of "Learning Folders" in electronic editing, written on the basis of an annotated bibliography on line. Hence the matrix approach can be structured as well as a complex "hypertext for a continuous at distance training", containing an internal research engine, in a way that the "hypertext on line" become useful to meet theoretical, methodological, cultural, economical issues and improving continuous training for the net-management organization of knowledge workers in the context of the future development of the European Knowledge Society.

a.3) Contribution to standards conceptualization: "Glossary"

The LRE/EGO-CreaNET , on the basis of previous studies and researchers for growing up a bibliographical observatory for continuous training on NET-ECONOMY MANAGEMENT, has underlined new standard definition in the Glossary especially regarding the NETWORKING (or MUTUAL) ECONOMY and in correspondence the NETWORKING (or MUTUAL) LEARNING.

In fact in most cases the short interpretation of "NET-Economy" is very reductive in relation to the economical and working deep changes of the traditional management of business enterprises and Industries.

As a matter of facts if in the "NET-Economy" short definition, the conceptualization is referred only to the working utilization of the internet technologies; in this way of thinking disappears quite completely the complex need of changing the economy system from the traditional approach of business proper of the industrial society to the novel one that is more adapted to the emerging "knowledge economy". As a matter of facts "Knowledge Economy" is based on a different approach of "networking" among grouping of public and private enterprises; hence it is this agreement of NETWORKING that can generate a deep change in the concurrency and in economic relation between tangibles and intangibles getting a more high added value that can be extracted by the networked production system. ("Franchising co-operation of sharing goods and services" for instance was the first approach of the NETWORKING ECONOMY realized earlier of the Internet epoch). Till nowadays a great part of the fragility of work management in the NETWORKING ECONOMY is a direct consequence that most of the NET-Enterprises look at internet only as well as a technological tool , looking in this way the enterprises do not change their networking organization within an aggregated grouping of different enterprises into an extended enterprise co-organization, as it is necessary to share knowledge for improving innovation in the in emerging activities sectors as for instance : e.Commerce, e.Learning, and so on.

In conclusion the effective NETWORKING ECONOMY in the contemporary globalization of the market corresponds to a complex system of change of the organization and the management of economic and human resources, where the new technological means (Internet) is not only useful for ameliorate the exchange of information but can be used interactively for change the socio-economic trends of the contemporary post-industrial society.

a.4) Questionnaires – the analysis of net economy needs through the interviews get sincerely great difficulties for the problem encountered among the different target groups for the following issues:

-The need to train the interviewers to the project and the best practices to realize the interview

- The difficulties to find sufficient time availability for interviewer-interviewed relationship in presence

- General Indifference of the interviewed persons to the arguments proposed by the questionnaires the sent on line and disseminated in various web address and pressed for an answer by phone calls.

We work in the statistical report on the net Economy in Italy and look to different sources like "Camera di Commercio " report "Anasin – Federcomin , Movimprese, ISTAT (Istituto Italiano di Statistica) , Censimento 2001 . We realize also a more wide report that show at Florence Meeting 4-july 2003.

We work for pre-survey activity in Italy for contact about 20 Firm , for have interviews with about 12 , from this we have finaly the 10 interviews in Italy . We must have many telephone contact before the interview and many delay in time . In any case we must go directly to the firm locations and wait many time for have the contact . We must also work for re-listen the audio tape and write in digital way the informations.

We must also work for Grilles d’analisy and others Synthesis papers.

We contact different associations that are involved in the Net Economy and TIC , like AIP (Associazione informatici Professionisti ) and AISCRIS and Bread&Roses, and we setting up the semple of 200 companies of the net economy.

The italian survey questionnaire have different problems and have not a standard word format , so we must change some part of it and more we must rewrite about all in standard word .

IN ITALY

In Italy we have a very strange situations in the ICT sector , because the most of companies are very small and have not more that 5 employee.

This initial working document substantiates the choices used as a basis to build the representative sample of 200 net economy companies for a survey in ITALY will be completed in the deliverables to be returned to the European Commission. The work carried out by each partner relative to building the sample of companies to take the survey in their own countries will, amongst others, be used to elaborate on this preliminary document.

The geographical area selected in Italy to carry out the field survey is all the Italian area which an particular attention to the Central Italy.

The 4 business sectors selected (refer to the European N.A.C.E. codes considered to include net economy companies with highly qualified personnel are the following:

- Equipment-related services pole: the office machinery and computer hardware wholesale trade;

- Soft services pole: telecommunications, I.T. businesses and services provided mainly to companies.

These four economic activity sectors exclusively represent the services industry: the number of executives, the survey's target public, is effectively higher here than in the manufacturing sector.

The pre-surveys conducted in Italy on net economy executives have shown that the sector providing services aimed essentially at companies, are not many developed so in the field of advertising. This sector of activity hare therefore only some little sample.

In Italy our survey will thus include 200 net economy companies: 140 operating in the I.T. activity sector, 40 in the office machinery and computer hardware wholesale trade, 10 in the corporate services sector, and 10 in the telecommunications sector. This sample may be considered representative of the parent population .

We use also internet for contact the peoples , so we provide us with 400 addresses of companies in these 4 activity sectors from which 200 companies will be selected by e-mail so as to obtain guarantees: net economy sector membership, start-up, etc. The Italian Association "AIP"," Bread And Roses" and "AISCRIS" , will also propose start-up companies in these activity sectors. Telephone contact and e-mail will also be used to select the type of executives who will undergo the survey: managers, engineers, other executives (sales, etc.).

Implementation, Transferability and Dissemination Activities:

b.1): Stakeholders Networking Group Aggregation.

The activities carried out during the intermediate phase of project implementation is moved with the Italian stakeholders aggregated to LRE/EGO-CreaNET ; the group of stakeholders contribute to the complementary aspects of the studies and researchers above mentioned , in a way that was necessary to generate an added value on the theoretical and methodological basis by means an internal debate of the previous documented results and through the collaboration at the dissemination and diffusion activities.

The following Institutions and Enterprises was co-operating during the first phase with the EGO-CreaNET /LRE:

• (14/Marc/2003)Opening Meeting in Toulouse (Fr): participation of two researchers of EGO-CreaNET/LRE
• (23-May/2003) Second Meeting Toulouse (Fr) : participation of two researchers of EGO-CreaNET/LRE
• (4-July-2003 ) Meeting in Florence (It) organized by EGOCreaNET /LRE c/o Central University Pza.S.Marco.

(à Morning session Open to the Participating: Institution Regione Toscana and University of Florence and the Stakeolders Group of collaborators EGO-CreaNET ( PIN-Prato ,Bread&Roses-CISL,AISCRIS Roma, NOVE-Firenze.) (à Afternoon session Internal ForcoPrecaNet WORKSHOP)

-in preparation: (1-June 2004)) Second Seminary of Study in Florence (It) organized by EGOCreaNET /LRE .

Theoretical and Methodological Orientation of Continuous Education for knowledge management innovation.

A preliminary conceptual approach of the LRE/EGO-CreaNET on the fundamental issue of the FOR-CO-Preca-NET Project was presented and debated in occasion of an Interactive Course on the issue: "FUTURE e.LEARNING"

Aiming to realize the project outcomes in a good pertinence within the priorities of Leonardo call about the need to find some new forms to realize a permanent education for knowledge management innovation and looking to the particular and specific re-thinking of the networking economy needs, the LRE/EGOCREANET , in this intermediate report, would like to get a brief synthesis of some fundamental concepts regarding the condition to avoid the uncertainty and the fragility managerial work , giving also and some recommendations and suggestions for improving NET-Learning Courses , summarized on the basis of the studies realized during the FORCOPRECANET –Leonardo Project.

The historical need of a global extension of the market generates a running effect on the world wide industrial production system, hence as a direct consequence is necessary a shift on the knowledge management paradigm of business organization. For that reason the evolution of the knowledge management paradigm in a NET- ECONOMY context is moving to develop cognitive and technological innovation, for building a new intelligence and management of opportunities and risks in changing networking business functions.

The shift of the knowledge management paradigm concerning the transformation of business process from a localized market to a delocalized transnational chain process of production has recently progressed over three phases:

1. Co-operation agreements among industry and centers of research, and Governmental Institutions, organized in various forms of corporate consortia, spin off, or digital-districts and so on.
2. : new developmental strategies for increasing efficiency of co-operations based on the rationalization of tele-work management procedures and continuous training models for overcoming the skill shortage of "knowledge workers"
3. .re-engineering of collaborative business processes oriented to maximize the production value and quality of products along all the co-operative profit trans-national chains.

All those phases depend upon deployment and an intensive utilization of information technologies so that the principal need of innovation of knowledge management is based on a radical redesign of work-flows and work-processed organized for continuous education of teams of knowledge Workers

1.2) recommendations and suggestions for continuous Learning : aiming to improve a mutual exchange of best practices about the Knowledge Management paradigm shift it will be useful to develop a "Community WEB Portal" for sharing and learning mutual competencies and skills for all knowledge workers. In this community the Knowledge Workers can learn together how it will be possible manage knowledge for improving Networking global economy on cognitive research innovation through utilizing opportunities to form discussion groups and communities of practice to share net-business knowledge.

2.0) Strategic changes in the additional value of intangibles.

2.2) recommendations and suggestions for continuous Learning